SiftHub's Battlecard intent helps sales professionals quickly create customized battlecards that highlight your platform's competitive advantages for specific selling scenarios using both your company knowledge and relevant web information.
Overview
The Battlecard Intent is a specialized workflow within AI Teammate that synthesizes information to generate comprehensive competitive comparison materials. By leveraging your connected knowledge sources and optional web search, this feature helps sales teams create persuasive battlecards tailored to specific prospects, industries, or use cases—saving hours of manual research and ensuring your competitive positioning is backed by relevant data.
Accessing Battlecard Intent
1. Log in to your SiftHub account
2. Go to the AI Teammate section from the left navigation panel
3. Click on the "Create battlecard" intent tile above the conversation input box
4. Alternatively, type your battlecard request directly in the conversation input box using the format described below
Key Components
Query Format
Use one of these formats as your input prompt when creating a battlecard:
Standard format (comparing your company against competitors)
- Create battlecard against {competitor} for {deal/prospect/use case/industry/vertical/geography/tech stack}
- Example: "Create battlecard against ServiceNow for a healthcare provider using Microsoft Azure"
Research format (comparing any companies objectively)
- Create battlecard for {company} against {competitor} for {deal/prospect/use case/industry/vertical/geography/tech stack}
- Example: "Create battlecard for MongoDB against Oracle for a financial services company with real-time transaction needs"
Battlecard Structure
Each battlecard generated may include:
- Overview: Synthesized understanding of the prospect's situation, industry, or use case
- Key themes: Overarching challenges or talk-tracks relevant to the specific scenario
- Business value: Potential outcomes and benefits from addressing identified pain points
- Comparison table: Side-by-side analysis of how your features / solutions stack up better than the competitors' features to addresses identified pain points or talk-tracks.
- Similar deal references: Case studies, reports, outcomes, or other references to similar deals won
- Objection handling: Prepared responses to common concerns or competitor claims
- Source attribution: References to the information sources used to create the battlecard
Scope of knowledge
At least one scope of knowledge (Connected Sources, Attached file(s) or Web) must be enabled for AI Teammate to generate battlecards.
Connected sources
- Your connected knowledge sources are enabled by default in each new conversation
- Internal sources may include customer success stories, product documentation, and competitive intelligence relevant to battlecard creation
Attached file(s)
- You can attach additional files like discovery call transcripts, RFPs, or competitor analysis documents
- Attached files are only used within the scope of the associated conversation and are not uploaded to your Repository
Web search
- Toggle the Web tile on to allow SiftHub to search for additional information when your internal knowledge is insufficient
- Web search is particularly valuable for gathering up-to-date competitive intelligence and industry-specific insights
- Click on External References tile at the bottom of the generated battlecard to view relevant web links used as sources
Using Battlecard Intent
Creating a Battlecard
1. Start a new conversation in AI Teammate
2. Click the "Create battlecard" intent tile or type your request using the format provided above
3. Specify the required entities in your query:
- Your solution or a company you want to position favorably
- One or more competing solutions
- The specific deal, prospect, industry, vertical, or use case for comparison
4. Choose your knowledge sources:
- Filter your connected sources if needed
- Upload relevant documents for additional context
- Toggle Web search on/off depending on your information needs
Customizing Battlecards
- Provide specific details about your prospect or use case for more targeted comparisons
- Include industry, tech stack, or business challenges to receive more relevant differentiators
- Use follow-up questions to refine or expand sections of the battlecard
- Request additional objection handling points or social proof for specific areas
Transactions consumed
Each battlecard generated consumes 4-7 transactions, depending on:
- Complexity of the competitive landscape being analyzed
- Number of competitors being compared
- Use of web knowledge and extent of search done through external data
Best Practices
- Be specific about your prospect's industry, size, and challenges to get the most relevant battlecard
- Include key technical requirements or integration needs in your query
- Enable Web search when creating battlecards for rapidly evolving markets or competitors
- Review connected source and external reference attributions to validate information accuracy
- Create separate battlecards for different buyer personas (technical, financial, operational)
- Use follow-up questions to drill down on specific competitive advantages or objection handling points
- Start with general battlecards for industries/verticals, then refine for specific prospects as deals progress